red to forge cooperative voluntary partnerships between government and business. This philosophy is often called "associationalism".
Many of Hoover's efforts as Commerce Secretary centered on the elimination of waste and the increase of efficiency in business and industry. This included reducing labor losses from trade disputes and seasonal fluctuations, reducing industrial losses from accident and injury, and reducing the amount of crude oil spilled during extraction and shipping. One major achievement was to promote progressive ideals in the areas of the standardization of products and designs. He energetically promoted international trade by opening offices overseas that gave advice and practical help to businessmen. Hoover was especially eager to promote Hollywood films overseas.
His "Own Your Own Home" campaign was a collaboration to promote ownership of single-family dwellings, with groups such as the Better Houses in America movement, the Architects' Small House Service Bureau, and the Home Modernizing Bureau. He worked with bankers and the savings and loan industry to promote the new long-term home mortgage,
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